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[TREND / KNOWLEDGE]

Sales of key South Korean bookstores

Sales of key South Korean bookstores   2019.07.08   Today in many countries, online bookstores are a solid part of their publishing distribution networks. Up until the early 1990s, only physical bookstores of varying scale existed and readers' selection of books was based on book displays and how accessible the stores were. However, following the emergence of Amazon in 1995, online bookstores have solidified their position as key sales channels of the publishing industry in countries around the world. That change markedly took place in South Korea compared to other countries.   After online bookstores first emerged in South Korea in 1997, they grew rapidly due to book discounts, with the fixed price policy largely ignored.   Currently, the market share of online bookstores in the United States stands at 45 percent, France 20 percent, Germany 18 percent and Japan 15 percent. In South Korea, that number is higher than 50 percent. South...
  • VOL.13 / 2019.07
[INFORMATION / BEST SELLERS]

2nd Week, October 2023

Best Sellers   2nd Week, October 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.11.06   In October 2023, books in the fields of economics, business, and self-help dominated the best seller lists of Korea’s largest online bookstores, indicating that readers are preparing for the year ahead. For example, in addition to Trend Korea 2024 and Sayno Love, already on the best seller list, Forecast of the Times: Era of Nuclear Individuals joined the ranks. The book Forecast of the Times: Era of Nuclear Individuals by Song Gil-Young, who reads and interprets the human mind through big data, predicts the future based on the data accumulated so far, and, as the title suggests, focuses on “nuclear individuals” as the main keyword. If you are curious about who nuclear individuals are and what choices we should make for the future, this book is a good read before the year ends.Meanwhile, another keyword to look for in October’...
  • VOL.64 / 2023.11
[INFORMATION / BEST SELLERS]

2nd Week, September 2023

Best Sellers   2nd Week, September 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.10.04   It is September in South Korea, when cool winds begin to blow in the morning and evening. With the onset of fall, it is time for those forward-looking to prepare for the coming year. And as proof, Trend Korea, an annual preview of trends for the year ahead, is back again, this time ranking fifth on the overall best seller list. Even though it is still on pre-sale, Trend Korea 2024 has made it to the top of the list and is being enthusiastically welcomed by Korean readers looking forward to the new year. It will be a great way to prepare for what keywords will emerge in the coming year in the midst of a turbulent market. Another business book, The Secret 1%, came in 8th place. Readers have been raving about the investment insights shared by the writer, Mer, one of Korea’s top capital market analysts. This shows that the business genre continues...
  • VOL.63 / 2023.10
[TREND / TOPIC]

Artificial Intelligence (AI) Use Cases in the Korean Publishing Market

Topic   [Publishing & AI] Artificial Intelligence (AI) Use Casesin the Korean Publishing Market   2023.12.04   At the 75th Frankfurt Book Fair in Germany this past October, a program dedicated to artificial intelligence (AI) was the center of attention. Stakeholders in the publishing industry, including writers, publishers, bookstores, and readers, have entered an era where books are being created and used in a completely different way. AI is shaking up the entire publishing industry. In particular, generative AI, such as ChatGPT and Midjourney, is rapidly being adopted in the process of writing and distributing books. At the same time, the industry is also facing new challenges, such as the need to prevent inappropriate use of AI. In the international publishing market, books written in whole or in part by generative AI are already popping up in online stores. In fact, Amazon’s Kindle e-book store has more than 1,000 titles listed.Since AI i...
  • VOL.65 / 2023.12
[INFORMATION / BEST SELLERS]

2nd Week, August 2023

Best Sellers   2nd Week, August 2023 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2023.09.04   August in South Korea can be a challenging month with hot days, but it’s also exciting for students and office workers as it means summer break and vacations. A variety of books for different tastes made it to the integrated list of bestsellers with summer vacations coming up, but two fiction titles stood out. The fourth on the list, Even with the Dimmest Light, is a new novel by Choi Eun-Young, who enters the 10th year of her career this year. The book, consisting of seven mid- to full-length stories, received comments that it reads like a long letter written by the author, which makes it immersive and compelling. Another book, a full-length novel, The Rainbow Goblin Store, came in ninth place. The book, which was exported to six countries before publication, has been highly anticipated not only in Korea but also around the world....
  • VOL.62 / 2023.09
[INFORMATION / BEST SELLERS]

3rd Week, July 2023

Best Sellers   3rd Week, July 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.08.07   In July, books about famous Koreans becoming popular across the world became best sellers. For example, the book Beyond the Story, ranked 3rd on the best sellers list, was published to mark the 10th year since the debut of BTS, a famous K-pop idol group worldwide. It features the group’s activities and behind stories with in-depth reports and interviews. Also, the book National Star Lim Young-Woong and the Historical Syndrome analyzes singer Lim Young-Woong, who became a “national star” after winning in a trot (a genre of Korean music, inspired by the country’s folk songs) audition program. Writer Ha Jae-Keun - a literary critic and his fan – investigates the factors behind Lim’s popularity in an entertaining way. Meanwhile, a book about a popular “animal” could be seen among the best sellers. For example, Baby Panda Pubao is a photo essay t...
  • VOL.61 / 2023.08
[INFORMATION / BEST SELLERS]

2nd Week, June 2023

Best Sellers   2nd Week, June 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.07.03   In June, books that encourage readers to reflect on their behaviors and set up new philosophies for life caught readers’ hearts. First, let’s look at two self-help books that have been best sellers since last year. Counter Your Life, the most popular book last year, returned with an extended edition. As it was a hot issue book setting best seller records for 50 consecutive weeks, the extended version immediately became a best seller as well. The new edition, which has about 100 pages added to the initial edition, is enriched with new secrets from the author and testimonials from readers whose lives have transformed after reading the book. Also, Sayno Love is the best selling book of the first half of 2023, having been on top of the sales ranking of the four largest online bookstores in Korea since its publication in March 2023. The...
  • VOL.60 / 2023.07
[TREND / EXPORT CASE]

Current Status and Prospects of Korean Literature in Arab Countries

Export Case   Current Status and Prospects ofKorean Literature in Arab Countries   2023.09.04   Participating in the 65th Seoul International Book Fair (SIBF) in June 2023, Sharjah showcased the literature, music, arts, and crafts of the United Arab Emirates through fascinating and extensive cultural programs, giving visitors the opportunity to experience the rich diversity of Arab culture. In particular, this year’s fair laid the groundwork for a more mature cultural understanding between the two countries through conferences and events where prominent authors, creators, and scholars from the UAE and Korean authors actively exchanged their ideas, experiences, and expertise.1 Korean readers have also shown interest in Arab literature, which was translated from Korean, throughout the fair. This raised expectations for how much Arabs will be interested in Korean literature showcased by Korea, the guest of honor, at the Sharjah International Book Fair scheduled to ...
  • VOL.62 / 2023.09
[INFORMATION / BEST SELLERS]

2nd Week, May 2023

Best Sellers   2nd Week, May 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.06.05   Books that deeply observe others’ lives and experiences caught the eyes of readers in May across various genres. First up, in the midst of the self-help book craze, writer Song Hee-Gu, who drew attention with the Story of Department Head Kim, Who Has a House in Seoul and Works at a Large Company (Seosamdok) series, returned with a new title My Rich High School Friend. Featuring a story where the protagonist reunites with a successful friend and gets a glimpse into the secrets of success in his life, the book freshly took the format of a novel while being a self-help book. Meanwhile, the book Lee Ji-Sung’s 10,000 Kilometers is non-fiction that talks about the journey of a North Korean defector, which is not commonly known among the public. This book tells the story of North Korean defectors’ harrowing escapes from their country through the eyes of ...
  • VOL.59 / 2023.06
[INFORMATION / BEST SELLERS]

2nd Week, April 2023

Best Sellers   2nd Week, April 2023 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2023.05.02   As if reflecting the concerning economic status in Korea these days, business books have been selling well in bookstores in April. For example, Edible Economics, no.2 on the bestsellers’ list, is the first new title written by economist Jang Ha-Joon in 10 years. The writer, who the world pays attention to, gives easy and fun explanations about economics related to various cooking materials such as garlic and chocolate. Another book, Introduction to Presidential Studies, is a practical guide for corporate presidents written by Kim Seung-Ho, known as the “CEO-teaching CEO” traveling across the world. It offers answers to various questions from CEOs and to-be CEOs. As it asks questions about finding initiative in one’s life beyond being a mere introduction to the methodology, it is a good read for anyone even those who are not even ...
  • VOL.58 / 2023.05
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